Therapy without the clock: Breaking norms to get results
- Dr. Mark Maxwell
- Jan 20
- 5 min read
Who told us it was suppose to be an hour a week?

A friend asked me this question a while back, and honestly? It stumped me.
We were talking about my work doing "Focused Sessions"—intensive therapy over big blocks of time rather than the traditional weekly hour. I was raving about this new venture and the freedom it gave me to really dig deeper in the work. It felt so much more organic and natural. And yet I'd been practicing like most therapists do: the therapy hour, once a week, for years.
It hadn't occurred to me that we could do it differently.
Therapy Against the Clock
The primary reason to do it differently? The clock.
It's practically a cliché at this point—a running joke you see on TV. You know the scene. The character is sharing something deep, and then suddenly, in that moment of vulnerability or challenge, after a pregnant pause, the therapist looks at the clock and says, "Our time is up! See you next week."
It's funny. But it's also painful, because it jabs at something true. And painful truth is comedy.
In my couple work especially, it would often feel like a carefully placed bomb got dropped with 5 or 10 minutes left in the session, an experience many therapists share with me. It’s like an unwanted cliffhanger that we all have to walk away from until next week. More often, we're working through some difficult stuck place and really getting into it, but the pressure of the clock keeps us from being able to push through.
Sometimes it's hard on clients. I remember reporting to my supervisor years ago: "I took them apart but couldn't put them back together again." It's an awful feeling to leave a session when people are upset. You gotta land the plane.
How Did We Get Here?
It seems like a self-imposed obstacle, doesn't it? But my best guess to the answer of "who told us" is: insurance companies.
Simply put, it's the billable hour.
The mental health industry has long been tied to the medical profession, using the medical model. Something is wrong inside, and you go to a doctor to fix it. This model still dominates not only our industry but our way of thinking about mental health. Insurance accounts for the primary way most people pay for mental health services, and it's all rooted in diagnostic codes to guide treatment and CPT codes to pay for it.
And yet therapy is fundamentally different from a medical visit.
The process is more similar to physical therapy or surgery than a consultation with a doctor. The focus is on the work rather than the diagnostic information or the prescription. And the work always requires vulnerability. It has steps and stages. It has stuck points that you work through.
You can't always do that in 50 minutes.
The Beauty of Focused Sessions
That's what I discovered in Focused Sessions: room to work.
I often liken it to surgery, where you have a specific goal and you go in until you get it done. Imagine a surgeon saying, "Oh, looks like our time is up! Sew them up and we'll pick it up next week."
Couples have stuck points. You have to work through them to get breakthrough. They need to experience each other going through it together.
Often the best moments come when we find that deeper place that we as human beings spend so much time avoiding or panicking in—and then we slow it down. We sit in it to understand what's really happening, what we really need. Those are the places we need to be seen, to experience acceptance, care, or help.
That takes time.
What This Looks Like in Practice
In a Focused Session—whether it's a 3-hour block, a full day, or a weekend retreat—we have the space to:
Actually finish what we start. When something tender comes up, we can stay with it. Work through it. Come out the other side. No artificial stopping points.
Build real momentum. Change happens when you can build on insights in real-time, through experiences in vulnerability, not after they've had a week to cool off and get rationalized away. In EFT talk, when the protections come down, you can do the work, not wait a week for them to go up again.
Go deeper without rushing. We can explore what's underneath the surface patterns without constantly checking the clock.
Create lasting change. When couples have enough time to move through their stuck patterns and into new ways of connecting, those changes stick. We're not just touching the surface each week—we're actually creating new experiences together.
The Either/Or Trap
Can we get to meaningful change with weekly, hour-long sessions? Sure. We can also watch a movie with multiple breaks over the course of a week.
This isn't an either/or conversation. Sometimes people really do need to process a therapeutic experience over time. Weekly sessions have their place. But we should be able to explore ways to do things more effectively. Sometimes that comes from asking simple questions of long-held assumptions.
Like: Who told us therapy was supposed to be an hour every week?
Who This Works For
Focused Sessions aren't for everyone. But they're particularly powerful for:
Couples who are stuck. If you keep having the same fights, hitting the same walls, feeling like you're going in circles—intensive work gives you the space to actually break through instead of just managing symptoms.
Busy professionals. If you value efficiency and getting things done well, this model makes sense. Why spread months of weekly therapy over half a year when you could make comparable progress in concentrated time?
People who've tried traditional therapy and plateaued. Sometimes the weekly format just doesn't generate enough momentum. A different approach might be what you need.
Anyone serious about change. If you're ready to do the work—really do it—intensive sessions create the container for transformation to happen.
The Bottom Line
I'm not saying the traditional model is wrong. I practiced it for years, and it helps a lot of people.
But when my friend asked that simple question—"Who told us therapy was supposed to be an hour every week?"—it opened something up for me.
Maybe we've been following a model designed more for billing convenience than therapeutic effectiveness. Maybe there are better ways to create the conditions for real change. Maybe it's worth asking the simple questions about our long-held assumptions.
For me, Focused Sessions answered a question I didn't know I was asking: What becomes possible when we take the clock out of the equation?
The answer? A lot more than I expected.
If you're curious whether Focused Sessions might be right for your situation, I offer free consultations. Let's talk about what you're dealing with and whether this approach makes sense for you. You can reach out through email,mark@pacificagroup.org, or phone at (619) 664-4606.

